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Swindells and Branthwaite (1995a, December 01). Capturing the complexity of advertising perceptions. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/capturing-the-complexity-of-advertising-perceptions
Smith, A. (1995a, November 01). The implications for publishers of recent research into effective frequency. ANA - ESOMAR. Retrieved May 19, 2024, from
Pincott and Booth (1995a, June 15). The art of the possible. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/the-art-of-the-possible
Baker and Ryan (1995a, June 15). Global branding. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/global-branding
Buck and Piper (1995a, June 15). The growing strength of the retailer and the effects on FMCG brand manufacturers. ANA - ESOMAR. Retrieved May 19, 2024, from
Harris and Retejum (1995a, June 15). European retail market structures. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/european-retail-market-structures
Fletcher, Retejum and Godwin (1995a, June 01). The detailed evaluation and analysis of the cardiovascular market in Russia. ANA - ESOMAR. Retrieved May 19, 2024, from
Riley and Yasuda (1995a, May 01). Understanding how advertising works and implications for measurement of its effectiveness. ANA - ESOMAR. Retrieved May 19, 2024, from
Vihalemm, T. (1995a, April 01). Fast-developing markets in Estonia. ANA - ESOMAR. Retrieved May 19, 2024, from
https://ana.esomar.org/documents/fast-developing-markets-in-estonia